I’m officially launching Vitality.Coffee, a premium coffee and tea company built for people who value quality, freshness, and intention.
Vitality Coffee is a direct-to-consumer coffee and tea brand currently shipping within the United States. We focus on fresh-roasted specialty coffee, flavorful teas, and essential brewing gear to get the best out of each sip. It truly is premium coffee and tea without the premium pricing.
Why Vitality.Coffee Exists
Coffee is more than caffeine: It’s a daily ritual that fuels clarity, creativity, and connection.
At Vitality.coffee, every product is curated with three things in mind:
Flavor — clean, balanced, and satisfying; no weird aftertastes.
Freshness — all coffee is roasted the same day it is shipped.
Function — easy to use brewing tools that enhance the experience without making it complicated
We offer:
Premium fresh-roasted delicious coffee;
Organic, thoughtfully sourced teas; and
High-performance, easy to use coffee and tea brewing accessories.
Fast U.S. shipping through a direct-to-consumer model to ensure freshness - we do not want any of the experience to be hampered by products sitting in a warehouse.
If you’re searching for
Premium coffee without premium prices;
Ethically sourced beans and teas;
Coffee gear designed for daily easy use; and
A brand focused on mindful living and performance.
You will feel at home with Vitality.Coffee
From bean to brew, Vitality.Coffee delivers vitality you can feel and enjoy.
Now that all of the ad stuff is out of the way, let's get into the nitty gritty of side hustles.
The Side Hustle Truth No One Likes to Say Out Loud
Vitality.Coffee is a reminder of something important:
Side hustles have startup costs, yest even the “passive income” ones people like to brag about.
Startup costs exist whether you’re launching:
An eCommerce brand;
A direct-to-consumer product (like what I did);
A content-based business; or
A so-called “hands-off” passive income stream.
Upfront investments include, but are not limited to, the following:
Website & infrastructure;
Inventory or suppliers;
Branding and positioning; and
Time spent learning, testing, and refining.
Passive income comes after active effort even if that active effort is finding people/business/companies/entities that can handle it for you. Yes, delegating is still putting in active effort. Don't forget the costs of paying others when you delegate.
Final Thought
If you’re building a side hustle, don’t fear the startup cost. You need to respect it, plan for it, and adjust based on what needs to be done.
Everything worthwhile has a buy-in.
I’d love to hear from others building businesses, brands, or online income streams. I am also more than happy to answer any questions about what prompted me to start a direct-to-consumer coffee and tea company, what my startup costs were, where to find knowledgeable people to assist you, best website services, etc.
And one last plug because I am truly excited to have my own business: